Such humble beginnings! A simple shift dress -- one with a gloriously colorful print for the purpose of hiding fruit juice stains. Lilly started her juice stand and later her clothing company for a reason that embodies what Palm Beach stands for - she started it for fun. Over the last five decades it has become so much more--a lifestyle brand (women, men and kid’s clothing, shoes, accessories, home) rooted in casual elegance and resort chic. Seasonally sexy, the attitude is always vibrant. Saturated hues and bright prints are signature. From sporty to sophisticated, party to play, Lilly sees life in pink, green and all colors of the rainbow. In addition to 75 signature boutiques across country, Lilly Pulitzer is available at Nordstrom, Bloomingdale’s and Neiman Marcus as well as upscale specialty shops and clubs nationwide.

New Zealand-born and NY-based designer Rebecca Taylor along with business partner, Elizabeth Bugdaycay, launched the signature label in 1996. Since then the feminine collection noted for its soft silhouettes and sophisticated detailing has become a global success. In addition to her whimsical ready-to-wear collection full of fabulous frocks and sweet separates, the designer has added shoes, handbags, and jewelry to the label. Fans include Reese Witherspoon, Cate Blanchett, Kate Winslet, Katherine Heigl, Kristen Bell, Kelly Ripa, Sophia Bush and Sarah Jessica Parker. Find the line at her New York flagship store and select retailers.

Kit Willow
Sydney-based designer Kit Willow debuted her line Down Under in 2003, London and New York quickly followed with fabulous accolades and retail success. Her signature? Carefree elegance with clever draping and tailoring, an ease of movement and strong femininity. Her muse is the modern woman moving about the globe and her fans are just that: Cate Blanchett, Nicole Kidman, Cameron Diaz, Kate Bosworth and Cindy Crawford. Today, the WILLOW label is a global business with the luxurious collection available in major boutiques and department stores throughout Australia, US, United Kingdom, Europe, the Middle East and Asia; Online includes www.netaporter.com. She has two signature shops in her homeland with more planned.

Melissa Coker
Illinois native Melissa Coker coined her line after Jenny Wren, a winsome little Dickens character who crafted dresses for dolls. Thanks to the LA-based designer’s artistic dedication to “perfect imperfection” her efforts have quite literally been a style success! Sweet with a bit of edge, her collection is well-suited to today’s fashion savvy shopper. Favored by Hollywood It girls (Katie Holmes, Keira Knightley, Reese Witherspoon, Zooey Deschanel), the collection has been featured in magazines like Elle, Nylon, Marie Claire and Lucky. Recently named “one to watch” by the fashion industry bible, Women’s Wear Daily, Wren is available at Ron Herman and Bloomingdale’s.