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Designer's Closet

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    January 2010 New Year, New You in 2010 Designers

    Beyond Yoga

    Designer: Jodi Guber
    From Hollywood to the Hamptons, Jodi Guber’s Beyond Yoga is transforming the way women feel about their looks and their lives. Launched in April 2006, the LA-based collection combines irresistibly soft, wrinkle-resistant fabrics with a flattering fit. The clothes go easily from the studio to the street, and beyond! The Beyond Yoga collection also includes an eco-friendly organic cotton collection and jewelry, and a men’s collection is coming soon. Leading ladies like Reese Witherspoon, Jennifer Aniston, Julia Roberts, Blake Lively and Kristen Davis are devotees. Beyond Yoga is available at exclusive boutiques, yoga studios, resorts and spas worldwide.

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    Couture Active Wear

    Designer: Janis Saffell
    This international fitness expert and workout video personality launched her own line, Couture Active Wear, in early 2001. The line immediately earned praise for its exquisite detailing and sexy lines. Saffell’s "couture sport look" appeals to the hip, sophisticated and body-conscious woman who takes pride in her appearance at the gym and all around town! Celebrity fans include Paris Hilton, Nicole Richie, Rachel McAdams, and Jennifer Love Hewitt. The Miami-based collection is available online and at boutiques in the US, Europe and East Asia.

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    SKECHERS

    SKECHERS USA, one of the leaders in global footwear, has rolled out a new line of stylish, technical walking shoes. Chic and affordable, “Shape-ups” are designed to help you get fit even if you don’t set foot in a gym. Available in a variety of styles from lace-ups to Mary Janes to sandals, this footwear lets you incorporate fitness into your daily life by using a kinetic wedge midsole that simulates walking on a soft surface like sand and forces you to use more energy with every step. SKECHERS Shape-ups are available at leading department stores, athletic stores, specialty retailers, and at most of the companies 400 signature stores worldwide, including New York, Los Angeles, Paris, London and Shanghai.

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    TYR

    Named after the mythical Norse god of warriors and a symbol for athletes, the TYR brand embodies the competitive spirit of sports and communicates courage and strength. The California-based brand has passionately dedicated itself to redefining the next generation of performance and recreational swimwear and accessories, and continuing to be a model of cutting-edge innovation. It’s for the seriously athletic woman who still wants to be seriously stylish.

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    Zobha

    Designer: Jamie Hanna
    Zobha is a new line of yoga and fitness apparel that beautifully translates form and function into fashion. As a Yoga Alliance-certified instructor, Jamie Hanna felt there should be more stylish options for yoga clothes, so she created Zobha (the sanskrit word for “grace.”) The collection launched in 2008, and combines high style with unparalleled performance and fit. Today, instructors, fitness editors and women across the country (and world) are not just wearing Zobha to the studio, they are also living in it, making it their go-to apparel for comfort and style. Zobha apparel is sold online at the company’s signature website and at select stores throughout the country and around the world.

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